CPG / Consumer Brands
- Marketing attribution (campaign activity vs conversions)
- Customer engagement trend analysis
- Engagement-Quality analysis
- New customer acquisition
100 year old CPG brand with solid social media following.
Brand needed to engage existing and attract new / younger customers. Lack of analytics visibility and conversions attribution.
- Brand ideation and consulting
- Integrated social media campaigns & analytics
- Custom social networking website
- Mobile app
- Analytics attribution data design
- Analytics dashboards
Impact (First 6 Months)
- 32% jump in sales at DIY retailers
- 66% increase in newsletter signup conversions
- 96% increase in page-views per visit
- 77% increase in YouTube subscribers
- 48% increase in IG and FB followers
- 43% increase in website traffic
- 79% increase in third-partywebsite link-backs.