Industry Vertical

CPG / Consumer Brands

KPIs

  • Marketing attribution (campaign activity vs conversions)
  • Customer engagement trend analysis
  • Engagement-Quality analysis
  • New customer acquisition

Background

100 year old CPG brand with solid social media following.

Challenge

Brand needed to engage existing and attract new / younger customers. Lack of analytics visibility and conversions attribution.

Solution

  • Brand ideation and consulting
  • Integrated social media campaigns & analytics
  • Custom social networking website
  • Mobile app
  • Analytics attribution data design
  • Analytics dashboards

Impact (First 6 Months)

  • 32% jump in sales at DIY retailers
  • 66% increase in newsletter signup conversions
  • 96% increase in page-views per visit
  • 77% increase in YouTube subscribers
  • 48% increase in IG and FB followers
  • 43% increase in website traffic
  • 79% increase in third-partywebsite link-backs.

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